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♣ pentagram__ EAT. (1) 2009/03/19
♣ pentagram__ The Public Theater (1) 2009/03/19
♣ pentagram__Deutsche Kinemathek 2009/03/19
♣ pentagram__Luckyfish 2009/03/19
♣ pentagram__CITI 2009/03/19
♣ pentagram__MillerCoors 2009/03/19

♣ pentagram__ EAT.

design/identity 2009/03/19 14:57

런던에 있는 카페 the brand’s position as “the real food company."

EAT. 를 브랜드로 자신있게 쓰고 있고 영문이라 그런지 좀 있어보이긴 한다.

하지만 한글로 했을땐

먹다. 이걸 우리나라에선 자신있게 쓸수 있었을까? 라는 생각도 든다.

EAT.

EAT in spring: menus, bags and napkins.

Packaging for EAT's new seasonal spring sandwiches

Summer soups include Pea & Mint, Spicy Tomato and Butterbean, Chicken & Mint.

Because the seasonal menu is updated weekly, staff use in-store laser printers to overlay menus on to pre-printed menu sheets.

Carrier bags from the spring and summer ranges

tag · design, EAT., editorial design, identity, logo, London, pentagram

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♣ pentagram__ The Public Theater

design/identity 2009/03/19 14:40

The updated identity set in Knockout.

The campaign appears all over New York, in subway and rail stations, on public transport and in print.

Yorick takes the bus.

The new graphic system Scher designed utilizes strict ninety degree angles.

Promotional postcards using the new identity.

Scher's first Shakespeare in the Park poster, from 1994.

Poster for Bring in 'Da Noise, Bring in 'Da Funk from 1995.

Shakespeare in the Park poster 1995.

Shakespeare in the Park poster 1996.

Shakespeare in the Park poster 1997.

Shakespeare in the Park poster 1998.

Shakespeare in the Park poster 1999.

Shakespeare in the Park poster 2000.

Shakespeare in the Park poster 2001.

Shakespeare in the Park poster 2003.

Shakespeare in the Park poster 2004.

Shakespeare in the Park poster 2005.

Shakespeare in the Park poster 2006.

Shakespeare in the Park poster 2007

Shakespeare in the Park poster 2008.

Hair today, gone tomorrow.

tag · design, editorial design, identity, logo, pentagram, poster, Public Theater

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♣ pentagram__Deutsche Kinemathek

design/identity 2009/03/19 14:26

Signage outside the museum

Museum für Film und Fernsehen

tag · design, identity, logo, pentagram

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♣ pentagram__Luckyfish

design/identity 2009/03/19 14:18

LA에 있는 회전스시 집의 아이덴티티

생선을 기본으로 스시의 의미에 맞게 생선들이 모여있다는걸 표현하는듯...
패턴으로 사용할때는 동양스러운 느낌때문에 이국적인 요리에 대한 컨셉과도 잘 맞는듯~

The color red represents good luck; the circular form references the conveyor belt.

Luckyfish

The identity applied to restaurant dinnerware. Each color designates a different price point, and a chip on the underside of each plate ensures it is pulled from the belt after a set length of time.

Place settings at conveyor belt.

Restaurant menu.

tag · design, editorial design, identity, logo, Luckyfish, pentagram, 스시

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♣ pentagram__CITI

design/identity 2009/03/19 14:14

시티은행 그룹의 로고 변천사

Original sketch of Citi logo, 1998

Original transition recommendation, 1998

tag · citi, design, identity, logo, pentagram

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♣ pentagram__MillerCoors

design/identity 2009/03/19 11:03

MillerCoors

처음 로고를 봤을땐 강한 느낌을 주지 못하는 모양이었지만

모션을 통해서 보니 잼있는 형태로 인지

tag · design, identity, logo, MillerCoors, pentagram

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